You did it. You made us a Superbrand, and we couldn't be more grateful.
When we received the news that Dorset has been officially recognised as a Superbrand in India, our first thought wasn't about the prestige or the recognition. It was about you, our customers, partners, and everyone who has trusted us with their homes over the years. Because this isn't just our achievement, it's yours too.
What Does Being a Superbrand Really Mean?
You might wonder, “what is a Superbrand?” and what the title actually represents. It's not something we applied for or campaigned to receive. It's not something every brand can simply apply for as participation in Superbrands is by invitation only, offered exclusively to the most outstanding brands in their field. It's something meaningful because it is recognition that comes directly from consumers like you.
Superbrands operates across over 90 countries, evaluating brands based on three crucial factors: quality, reliability, and distinction. But here's what makes this recognition truly special. It's not awarded by marketing committees or industry panels. It's chosen by real people, real customers, real consumers who use our products every single day.
When Superbrands selected Dorset, they were essentially saying that, you the people of India, trust us, rely on us, and see us as a brand that stands apart from the competition. That's not just a marketing badge, it's a symbol of earned customer loyalty.
Your Trust Made This Possible
Every time you chose a Dorset door lock for your front door, every time you recommended us to a friend, every time you trusted us with your family's security you were casting a vote. You were telling the world that Dorset represents something more than just hardware. We represent reliability, quality, and peace of mind.
This Superbrand status belongs to you as much as it belongs to us. You made this happen through your continued faith in our products and services. You saw value in what we offer, and you shared that confidence with others.
Your votes of confidence came in many forms:
- Choosing Dorset for your new home construction
- Upgrading to our smart locks for enhanced security
- Recommending our products to family and friends
- Trusting us with commercial projects
- Sharing positive experiences with our customer service
More Than Just Recognition It's a Promise
Being named a Superbrand isn't just about celebrating past achievements. It's about making a commitment for the future. This recognition comes with the responsibility to continue earning your trust every single day.
We understand that being a Superbrand means we're held to higher standards. You expect more from us, and rightfully so. This title isn't something we can take for granted. It's something we must continue to deserve through our actions, innovations, and unwavering commitment to quality.
Excellence That You Recognised First
The beautiful thing about the Superbrand award is that you saw our excellence long before any official organisation did. You experienced our products in your daily lives, tested our customer service when you needed support, and witnessed our commitment to innovation as we introduced new solutions to the market.
You felt the smooth operation of our door locks, experienced the durability of our hardware, and appreciated the thought that goes into every product we create. You recognised our excellence in the moments that matter most when you're securing your home, when you're welcoming guests, when you're protecting what matters most to you.
A Status Symbol Born from Trust
Today, the Dorset name carries even more weight. When architects specify our products, when interior designers recommend our solutions, when contractors install our hardware, they're not just choosing quality, they're choosing a Superbrand that customers have endorsed through their loyalty and trust.
This recognition serves as a trust mark for anyone who encounters our brand for the first time. It tells them that thousands of customers before them have evaluated us, chosen us, and found us worthy of their confidence.
Thank You for Making Us Who We Are
As we celebrate this milestone, our hearts are full of gratitude. This Superbrand status doesn't belong in our corporate boardroom, it belongs in every home where our products serve you faithfully, in every project where our solutions provide security and style, in every interaction where we've had the privilege of serving you.
We're grateful for:
- Your unwavering trust in our products and services
- The word-of-mouth recommendations that have built our reputation
- Your patience when we've had to improve and evolve
- Your feedback that has made us better
- Your loyalty that has sustained us through every challenge
Looking Forward with Renewed Purpose
This Superbrand recognition energises us to reach even greater heights. We're not just resting on this achievement, we're using it as fuel to innovate more boldly, serve more effectively, and continue exceeding your expectations.
Every new product we develop, every service we enhance, every customer interaction we have will be guided by the knowledge that we represent something special in your minds, a brand you've chosen to trust above all others.
You Made Us a Superbrand
Today, when people see the Dorset name, they don't just see a hardware manufacturer. They see a Superbrand recognised for excellence, respected for quality, and relied upon for security. But we know the truth behind this recognition: you made us a Superbrand through your trust, your loyalty, and your confidence in what we do.
Thank you for believing in us. Thank you for choosing us. Thank you for making us not just a brand, but a Superbrand.
Because at the end of the day, the greatest recognition doesn't come from organisations or awards it comes from you, our customers, deciding that every door truly deserves a Dorset.